©Keynote Consulting, LLC. 2013
The graveyard of new product ideas is full of "no-brainer" concepts. In fact, the failure rate of new products is nearly 90%.
How could seemingly "sure bets" go wrong?
At Keynote Consulting, LLC, we think we know the answer...and, it's simpler than you think. No matter how appealing your product or service is, the fact is that unless you know how your audiences make decisions, assured successes devolve into uncertainty.