About

About Keynote

Discovering the core differentiating value of your brand is a key component to the creation of a successful communications strategy. However, it is only part of the equation. Marrying your brand’s perceptions and equity with the beliefs of your stakeholders and customer segments creates the “echo chamber” that builds long-term loyalty.

At Keynote Consulting, we specialize in discovering these beliefs. We then work to unlock the emotional connections needed to form the linkages of loyalty. From Fortune 50 companies to Community Foundations, from Healthcare to Hospitality, from Financial Services to Snack

Foods, from Home Improvement to Quick Serve Restaurants, Keynote has built positioning

platforms that have launched a spectrum of brands and organizations into more successful futures.

​

We are experienced in both qualitative and quantitative research techniques and importantly, are

valued for our ability to turn research findings into actionable marketplace advantages.

​

Shannon English, President

A Keynote principal since 2010, Shannon English consistently creates customized strategic research design that elevate each project beyond the traditional machinations of data. Shannon has worked as both a generator and consumer of research, enabling her to see data through the eyes of those who must activate it. 

​

Contact: senglish@keynoteinsights.com

​

Kevin Bokeno, Founder Emeritus

J. Kevin Bokeno has spent 40 years helping organizations keep in touch with their consumers. From Consumer Packaged Goods to Fortune 50 retailers to health care providers, Mr. Bokeno has made a reputation for providing the insights that build businesses. ​

​