Services
Your Strategic Partner
Our Partnership Philosophy
Keynote designs and customizes pricing and proposals for each project to tailor our deliverable to clients’ objectives and budgets. There are no “canned” routines that are forced-fit to clients’ needs. This level of customization and autonomy allows us to cost-effectively meet our clients objectives.
Additionally, for every project, Keynote offers ongoing, unlimited consultation to aid our clients in interpreting data and findings appropriately. We value your success, and this means being available a week, a month or a year after any project to talk through the activation of the research.
Capabilities
Positioning
New Concept Development & Testing
User & Brand Imagery
Target Segmentation
Creative Assessment
Channel Differentiation
Branding/Brand Equity Tracking
Shopping Experience Mapping
Paths to Purchase Analysis
Attitude and Usage
Conversion Funnel Analysis
Decision Hierarchy
Methodologies
Keynote uses a variety of quantitative and qualitative methodologies tailored to meet the specific objective of each project.
These include in-depth interviews, focus groups (in-person and virtual), online discussion boards, ethnographies, in-home use tests, and quantitative surveys.