The Keynote advantage lies in the unique background and perspective it can provide. Keynote's founder and president, Kevin Bokeno, combines formal education in Consumer Behavior (M.A. Advertising, Michigan State, 1983) with 25 years of client-side experience across all aspects of the marketing mix and a practical expertise in both qualitative and quantitative research applications to bring empirically-based and actionable solutions to Keynote clients. Unlike marketing research vendors who "sell" canned market research, or consultants who offer little more than project management, Keynote goes beyond the expected by offering an analytically grounded consultative approach. The result is a better understanding of your challenges, more in-depth insights into your consumers, and more actionable solutions.