"I’ve worked with Keynote for years. Their insights into what makes good advertising and how advertising works are always on the mark…and the results prove it."
Executive Vice President
Group Account Director
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Case Summaries |
- identified the corporate brand positioning for a Fortune 50 Retailer now manifest throughout store ops, merchandising, advertising, and marketing.
- Researched and advised Ford Motor Company on response to “60 Minutes” airing of Ford Explorer roll-over controversy.
- Advised Coca-Cola and McDonald’s on variety of strategic corporate initiatives, including acquisitions and menu offerings.
- Implemented research and made recommendation that led to Kellogg’s introduction of several successful breakfast bar introductions.
- Was retained to recommend how to incorporate the acquired Bike brand into the Russell Athletic Apparel line.
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