"Keynote was very valuable in leading the way to the repositioning of our corporate brand. They led us through an insightful, step by step process that uncovered, and then validated, how consumers relate to our brand. We now try to incorporate this essence in everything we do."
Vice President
Advertising
Fortune 50 Retailer
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$45 Billion Retailer |
As a $45 billion company, the retailer was concerned that their brand did not have a distinctive identity relative to competition.
The retailer hired Keynote Consulting, LLC to identify a differentiable corporate brand positioning that was based on, and could be rendered through, all brand touchpoints.
The retailer implemented results in all marketing endeavors, store merchandising, and operations. New campaign and corporate tag based on Keynote research.
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