"Keynote Consulting provides innovative and strategic research that addresses the business issues.  Under Kevin Bokeno's insight, consumer research is customized to reveal consumer truths.  Whether it involves Qualitative, Quantitative, or both,  Kevin's experience ensures that your project meets and surpasses expectations. Business issues are addressed and his clear recommendations lead to success."


Manager
Consumer Analytics & Research
Legrand, NA

Legrand, North America

Problem

Wiremold is a maker of surface wire and electrical solutions who was challenged to increase their consumer business. However, as consumers had never been a focus for the company, they needed to understand the purchase architecture of their products.

Solution

Keynote helped Legrand understand the leak points in their consumers' purchase funnel and the challenges the company faces in closing the sale.

Results

Wiremold is taking a number of actions to shore up leak points in the shopping process.

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